Collage of diverse people in various everyday settings, including family groups, workers, shoppers, outdoor enthusiasts, and individuals in retail and service environments.

Hope in Action

2024 IMPACT REPORT

Fiscal Year 2024 by the Numbers

$2.8M

Grants
Delivered

1,730

Grantees
Supported

1,982

Emergencies
Averted

503

Employees
Building Savings

Friend of the Red Tab Foundation,

We are delighted to share our annual impact report, which showcases the amazing work that we have accomplished over the past year. Thanks to your generous support, the Red Tab Foundation (RTF) has been able to provide hope in nearly 2,000 emergencies that LS&Co. employees and retirees faced in our fiscal year 2024. As a result, our role as a critical safety net has gained scale and visibility greater than ever before. 

This has been a year of transition for LS&Co. as the company seeks to accelerate its direct-to-consumer (DTC) business and become “DTC First”.  Through this change, RTF has been one of the most tangible ways we support our employees; we provide them a lifeline of support when personal crises occur, a tangible and immediate resource, and act as a source of their hope in action. More than 96% of RTF’s employee grants go to retail, distribution, and plant workers. We understand their challenges and aspirations, and tailor our services to help them overcome obstacles in order to have fulfilling careers. Grantees report feeling more connected to LS&Co. and saw a reduction in the financial stress that unexpected hardships create.  

  • We are also incredibly grateful for the strong fundraising support this past year that has enabled us to meet yet another year of elevated need. Despite a challenging environment, you showed your commitment and compassion to our mission. At a time when many organizations are struggling, you donated, volunteered, participated in events, and spread the word about RTF more than ever before. You are the heart and soul of RTF, and this spirit of “employees helping employees” is what makes LS&Co. such a truly special place. 

    Thank you for being part of our community, and for helping us put hope in action. 

    Kind Regards,

    Jenny, John & Pete

Woman with long brown hair, blue eyes, wearing a denim jacket with an embroidered red heart on the shoulder, standing in front of a dark blue background.

Jenny Calvert Rodriguez 
Executive Director 

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John Booker 
Philanthropy Director

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Pete Haas Jr. 
Board President 

RTF is a public, nonprofit foundation that assists LS&Co. employees, retirees and their families facing unexpected financial hardships. RTF provides financial assistance, education, and preventative programs to help these individuals in their efforts to maintain their financial, physical and emotional health.

Our Mission

Our Grantees: A Mother’s Resolve & Siti’s Fight for Stability 

Siti Fadillah is a hardworking single mother of three who works in Singapore as a retail stylist. One of her daughters was diagnosed with epilepsy a few years ago, and Siti had been juggling household bills with medical treatments and prescriptions. When she really started to fall behind on household costs last winter, she realized that there was one more avenue to turn to for help. RTF was able to support Siti and offered her hope in the form of financial support for critical utility bills that kept the lights on and gave her some financial room to breathe. Even with the best financial planning, hardships like Siti’s can just be a few unlucky strikes away. The majority of RTF’s 1,730 grantees are women, many of whom are responsible for supporting entire families. 

Where We Help

Hover over region to see our impact

Text box showing U.S./Canada $1,895,096
Text displaying 'Latin America' and the number '$132,154' on a white background.
Text box displaying 'Europe $141,543'
Text displaying 'South Asia, Middle East & Africa $302,440' on a dark background.
Text box displaying 'Greater Ching $131,477' with a black background.
Text box displaying 'East Asia Pacific $218,674' in blue and white.

Where We Help

A world map highlighting different regions with economic data in dollar amounts inside speech bubbles, including U.S./Canada, Europe, Greater China, East Asia Pacific, Latin America, South Asia, Middle East, and Africa.

Our All-Time Impact

43

Years

$34.9M

Total dollars given

33,921

Total grants

Our Grantees: Transformational Care of Emily’s Family 

Emily Houghton is a retail rockstar in the UK – climbing the ranks from stylist to store manager in just two years. "I just love getting to help people every day. I have an incredible team and feel lucky to work for a brand like Levi’s®," Emily shared. However, when a family member she lived with encountered severe health issues, RTF provided a beacon of hope during a dark time in her life. In this video, hear about Emily's experience.

A young woman with long wavy hair, wearing a denim jacket, smiling while looking at her laptop, with a framed poster of an older woman on the wall behind her.

From Our Grantees

A man with glasses, a beard, and a mustache, wearing a denim jacket with a "Froner" patch and earrings, standing outdoors in front of a cityscape with high-rise buildings during daylight.

Juan Carlos’ Thanks: “They helped me give my mom a few more years of life”

  • Juan Carlos, an assistant store manager in San Francisco, is among RTF’s most passionate advocates; he’s a constant cheerleader for RTF programs, from hardship support to Red Tab Savers. Juan Carlos is from El Salvador, where several members of his family still reside. “We weren’t expecting it, but my mom in El Salvador fell very, very sick. I have my daughter and son here [in California] with me, and I was supporting everyone – my whole household and my parents too, and I just fell behind. We were almost kicked out of our home.” His coworker heard about what was happening and told him to apply for help from RTF, where a program manager quickly validated the situation and approved his request for support just a few short days later. “It was honestly the most amazing experience. I’m so grateful for Levi’s and the Red Tab Foundation. They helped me give my mom a few more years of life.” Medical emergencies make up one of RTF’s largest grant categories, representing 13% of last year’s hardships. 

An elderly woman smiling outdoors, standing with a walker. She has short dark hair and is wearing a light pink shirt and striped pajama pants. She is on a patio beside a large flower pot with colorful flowers, and there are two chairs in the background.

Pat’s Fight Against Parkinson’s

  • Pat's story is a heartwarming reminder of the strength and support within the LS&Co. family. After dedicating 23 years to a Levi's® facility in Erwin, TN, at this stage of her life Pat faces the challenges of Parkinson's disease and limited hearing. When the cost of her medication soared, it was RTF that stepped in, providing a lifeline with a three month supply of medication. This act of kindness allowed Pat to manage her other critical bills, bringing peace of mind. She expressed profound gratitude to RTF, whose generosity not only offered financial relief but also a sense of security. Pat’s case was one of more than 600 from manufacturing retirees last year that RTF continues to support.  

Two construction workers assembling a metal structure outdoors, with tools and materials around them, under a cloudy sky.

Granting Hope: Red Tab Foundation Soars in Thailand

  • When LS&Co. bought back its business in Thailand in 2022, it introduced 140 new stores into the LS&Co. fold. Where LS&Co. goes, so too does RTF, as we’ve responded to huge growth in Thailand and assistance up +589% in the East Asia PAC region last year.  

    One of those grantees is Hussawee, who learned that his home needed critical safety repairs. He knew that it would strain his finances, but it was the best choice for the health of his family. Part of the problem was that they needed to move into new housing temporarily, and he wasn’t sure how he could afford it. When he heard from LS&Co.'s local Human Resources about RTF, he couldn’t believe that such an organization existed; that is, until his grant was approved and paid. “I’m proud to be part of LS&Co., a company that genuinely cares for its people. It’s reassuring to know they stand by us during tough times, providing the support we need,” Hussawee shared. Housing is a critical area of need for our community and  we know when employees have a stable home, they thrive. Housing and eviction related grants are 15% of the support that we offer each year. 

96% of employee grantees were retail, distribution or manufacturing employees. 

Bar graph showing grant spend over years from 2018 to 2024, with increased amounts each year, reaching $3.3 million in 2024.

Our Grants Given

A red circle infographic displaying the average grant amount of $12,525, with smaller surrounding circles showing other grant amounts: $1388, $26, etc.
A horizontal bar chart comparing grantree cases between employees and retirees. The chart shows 69% for employees and 31% for retirees.
A donut chart showing the distribution of grant assistance by category, including general hardship, housing, medical emergency, retiree home repair, natural disaster, eldercare needs, income loss, death/funeral, car repairs, other, and unspecified categories.
Pie chart showing support by program, with segments labeled Elder Care Needs and Red Tab Savers, and dollar amounts of $206K and $166K respectively, along with figures of $2.4M for emergency assistance.

85% of grantees surveyed report feeling less stressed or anxious after receiving RTF help. 

A woman with long black hair and wearing sunglasses, a black jacket, stands outdoors on a trail surrounded by green foliage.

Saving Smart: A Journey to Financial Freedom 

Elizabeth Lopez’s savings journey has been transformative, and the Red Tab Foundation’s Savers program has played a key role. Savers is a matched savings challenge that RTF offers to U.S. and Canadian retail and distribution employees to encourage them to build a habit of saving.

  • Elizabeth appreciates Red Tab Savers reminders and gamified prize opportunities for those who continue to save after the initial matched savings challenge ends. Elizabeth’s goals include trips and emergency savings, and she's excited to have recently fully paid off her student loans. A pivotal moment was when she used her savings to pay for new car tires, underscoring the importance of having a personal safety net when unexpected costs hit. Motivated by travel, Elizabeth balances hard work with rewarding experiences, like trips to national parks. In 2024, Elizabeth won the Red Tab Save to Win $1,000 Grand Prize, a sweepstakes for those that continue to save after the challenge ends. She plans to invest the money or hang onto it for an emergency. Her advice to other employees: “Sign up for Red Tab Savers immediately, as it teaches discipline and reduces stress.” 

Since 2015

$1.3M

Saved

3.6K

Employees
helped

Woman smiling as she opens the glass door of a clothing store, with racks of clothes and mannequins visible inside.

The Year Ahead

Globalize & Adapt with LS&Co.’s Workforce 

As LS&Co.’s employee and retiree population changes, so will RTF support as we learn to adapt to groups that need support in new geographic areas all around the globe.  

Cultivate Champions and Ambassadors

In the face of change, we continue to build new relationships and champions within LS&Co, and connect our work to company culture. 

Harness Data & Deliver Operational Excellence

We will stay at the forefront of the latest innovations in our systems and data as we use new tools to focus on human connection where it’s needed most – providing hope to our grantees.   

A woman working in a warehouse or industrial setting, holding a cardboard box, with computer equipment and shelves in the background.

The People Who Make It Happen

Our Supporters

A smiling elderly man wearing an orange sweater sitting in a theater or auditorium.

Emil Knopf: Inspiring Community Care at LS&Co  

  • From tragedy to triumph, Emil Knopf’s journey with LS&Co. is a testament to the power of hope in action. A Holocaust survivor turned design department leader, Emil’s 45-year career at LS& Co. began as an errand runner and culminated as Chief Designer and Youth wear Design Department Manager. He was a founding member of the Community Involvement Team and staunch supporter of RTF; his focus was always on giving back to the community. Even in retirement, he generously supported our work with over 85 donations aiding colleagues during tough times. In a 2016 interview, he shared about his time working with RTF: “The work of Red Tab Foundation is just as important for the people giving as it is for the people receiving. Often you get such a strong sense of satisfaction from your involvement, typically much more than what you put in.” His enduring generosity, until his passing in July 2024, inspire us to nurture a community of care, reflecting his indelible legacy of empathy and support.  

Woman in bright yellow hiking shirt, black cap, and hiking gear standing on rocky terrain on a mountain summit, smiling and making peace signs with both hands, with a vast landscape and cloudy sky in the background.

Angie’s 100km Hike: A Supporter’s Extreme Challenge for Red Tab Foundation 

  • Angie Tavares did not call herself a “hiker” before 2024 - the very year that she challenged herself to spend four days long-distance hiking in the true wilderness of the Magaliesburg Mountains in South Africa. Angie, a South Africa headquarters employee and long-term RTF supporter, set her sights on a big goal for this year when she signed up for the Sunset to Sunrise Woman’s Walk: to make it through hiking 100kms (62 miles) and to raise at least 10,000 ZAR (around $560 USD) for Red Tab Foundation. Angie reported that the challenge was one of the hardest things she ever did, but that she did it with pride and a smile for her colleagues that have received help from RTF in the manufacturing facility in South Africa.  

Our Donors

A multicolored doughnut chart with segments in blue, light blue, dark blue, punctuated by a red segment and a small gray segment.

$3.3M

Dollars raised

$1.4M

Employees

$910K

LS&Co.

$808K

Family/Shareholders

$118K

Retirees

$100K

Levi Strauss Foundation

$6K

Other

*LS&Co. provides $650K in funding for our operations each year. That means every dollar donated goes directly to help an employee or retiree in need.

Individual donors stepped in to help their peers

1,763

430 recurring donors. This is the best and easiest way for LS&Co. employees to give back! 

A stylized icon showing a hand pointing at a thermostat or control device, with dotted lines indicating temperature regulation or control.

Family Shareholders responded to increased need with 33% more support this year.  

Two hands holding a heart.

The Team

  • Jenny Calvert Rodriguez
    Executive Director

    John Booker
    Philanthropy Director

    Bryce Kumagai
    Global Programs Manager

    Ella Clausen
    Manager, Marketing & Communications

    Dina Lee
    Finance and Grants Coordinator

    CASE MANAGERS

    Lavinia Crawford-Browne
    Case Manager, South Africa

    Teddy Dworakowski
    Case Manager, Europe

    Emily Karakas
    Sr. Case Manager, United States + Canada

    Albert Hernandez
    Case Manager, United States + LATAM

    Liezl Roca

    Case Manager, Asia

  • Peter E. Haas Jr.
    Board President

    Jeff Harlowe
    Vice President
    Retired LS&Co. Executive

    Susan Brennan
    Retired LS&Co. Executive

    Molly Buckley
    Retired LS&Co. Executive

    Tom Fanoe
    Retired LS&Co. Executive 

    Kelly McGinnis
    LS&Co. SVP & Chief Communications Officer

    Liz O'Neill
    LS&Co. EVP & Chief Operations Officer

    Scott White
    LS&Co. VP, People Operations and Rewards

    Heidi Manes
    LS&Co. SVP, Chief Transformation Officer 

    Lisa Stirling
    Chief Financial Officer
    LS&Co. Global Controller

    Bradley Haas
    LS&Co. Family Council

  • Kim Almeida
    Director, Worker Wellbeing, Levi Strauss Foundation

    Priscilla Duncan-Tannous
    Assistant General Counsel 

    Marie-Hélené Azar
    Sr. Director, Communications 

    Robert McCann
    Assistant Global Controller

FY 2024 Donors

  • LS&Co.

    Ginnie and Peter Haas Jr.

    Michelle Gass

    Chip Bergh

  • Colleen and Bob Haas

    Margaret Haas

    Mimi and Peter Haas Fund

    Levi Strauss Foundation

  • Evelyn & Walter Haas Jr. Fund

  • Kelly McGinnis

    Tracy Layney

    Kenny Mitchell

    Kira and Bradley Haas

    Ted Geballe

  • Dan Haas

    Elizabeth O’Neill

    David Jedrzejek

    David and Paulette Friedman/Meyer

    Harmit Singh

    Joshua Prime

    Ken Larson/Adams

    Levi Strauss & Co.

    Nancy Green

    Robert Eckert

    Troy Alstead

  • Heidi Manes

    Anne Madison

    Jill Beraud

    Natalie MacLennan

    Scott White

    Elliott Rodgers

    Lisa Stirling

    David Brunelle

    Karyn Hillman

    Dawn Vitale

    Jason Gowans

    Emil Knopf

    Betsy and Roy Eisenhardt

    Christopher McCormick

    Daniel & Linda Geballe

    Harry Cohn

    Jennifer Haas

    Jim Phillips

    Mary Palafox

    Ralph Briskin

    Roy W Eaton

    Thomas Tusher

    Wally Haas

    Yael Garten

  • Pavan Pamidimarri

    Johnny DeMartino

    David Cardiff

    Jeffrey Eggert-Peluso

    Amanda Gardner

    Michelle Williamson

    Mark Grovich

    Spencer Fleischer

    Tom Fanoe

    Melissa DiRienzo

    Samuel Espindola

    Francis Arrastia

    Bart Bright

    Thomas Rafferty

    Anne Spletzer

    Beth Francesconi

    Garrett Petraia

    Jeffrey Hogue

    Donna Tewart

    Greg Wendt

    Jim Ansel

    Todd Tomlitz

    Janine Chilton-Faust

    Kathleen Hodskins

    Fatima Angeles

    Robert McCann

    Marie-Hélène Azar

    Victoria Skelton

    Ann Ure

    Carl Buskirk

    David Marberger

    Karen McGee

    Ken Sirlin

    Lindsay Webbe

    Thomas Mallery

  • Adam Woollerson

    Michael Womack

    James Sights

    Jenny Rodriguez

    Dinesh Sharma

    Karthik Varatharaj

    Karen R Scholl

    David Hamaty

    Aman Talib

    Sanjeev Mohanty

    Jennifer DuBuisson

    Estelle Layton

    Linda Rudolph

    Mary Jane Luck

    Nathaniel Eubanks

    Salvador Garcia

    Kevin Mckenna

    Amy Yang

    Sheena Kunhiraman

    Douglas Flores

    LaShaniece Harris

    Rene Saroukhanoff

    Myrna Ruegg

    Anna Walker

    Anthony Jones

    Wade Webster

    David Cantrell

    John Booker

    Lucia Marcuzzo

    Jill Guenza

    Naoki Furuyama

    Shaun Gilfoy

    John Massey

    Christiane Kunkel

    Vicki Ewing

    Alex Chrysiliou

    Melissa Trevino

    John DeShano

    Margie Hanselman

    Mary and Bob McCurdy

    Christopher Conrad

    Natalie Ridsdale

    Edgar Bedolla

    JoAnne Nichols

    Jason Keenan

    Gibram Abud

    Linda Wilder Cullen

    Brian Secrest

    Joe Henwood

    Lindsey Cotner

    Ryan Robison

    Melvin Franty

    Benjamin Elwood

    Carol Joyner

    Chad Hinson

    Chris Jackman

    Edward Wilson

    Heather Roussel

    Ming Zhao

    Morgan Duquette

    Trina Freeman

    Nuholt Huisamen

    Leonard Mack

    Nada Grkinich

    Maria Chua

    Sathi Reddy Velagala

    Vinay Narayana

    Dennis Goebel

    Walter Fong

    Elizabeth Owen

    Tiffani Wollbrinck

    Kathryn Farmer

    Donna Keon

    George Spellman

    Paul Pollard

    Sameer Koul

    Torsten Rath

    Aaron Boyd

    Beverly Beaudreault

    Bob Gargani

    Bob Siegel

    Carol Dore

    Courtney B Murtaugh

    Frank Garcia

    Gerald Maschino

    Gillian & Brad Kumagai

    Jeffery Harlowe

    Jesse Eisenhardt

    Jim Chriss

    Joan Buchanan

    Joaquin Ngarangad

    Judy Yanez

    Leo Isotalo

    Leonard Bennett

    Margaret Moster

    Marvin Broderson

    Michael Howard

    Molly Buckley

    Robert Caldwell

    Ryan and Meghan Gifts Fund

    Shane Hanna

    Stephen Kelley

    Walter A Haas III

Full Financial Health

Here When You Need Us.

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