Our Mission

About Red Tab

At the Red Tab Foundation we believe that no Levi Strauss & Co. employee or retiree should be without a financial safety net. Every day we alleviate worry and provide critical aid to coworkers and colleagues who are suffering through unexpected emergencies. Without us, every year almost 1000 individuals and their families would be at risk of not meeting the basic necessities of life. We also provide education and proactive programs to help individuals maintain their financial health.

Our work is funded by the generosity of employees and retirees worldwide, descendants of Levi Strauss and other company shareholders. Although we receive some help from Levi Strauss & Co., as a non-profit the Red Tab Foundation is primarily supported by donations from individuals.

Imagine having to make choices between buying medicine or putting food on the table. Right now there are members of our community who are forced to make difficult choices like this as the result of a crisis.  This is why people like you are so important. 

Your contributions help us alleviate worry and provide hope.


Our Founder

Jerry O’Shea joined Levi Strauss & Co. in 1939 as a stock boy. He retired in 1981 at the level of Vice President of Corporate Marketing, after 42 years with the company.  As his tenure at LS&Co. concluded, Jerry was mindful of the thousands of manufacturing employees who had also devoted their careers to LS&Co. He understood that if an emergency came up, many had no financial cushion. These men and women had made it possible for Jerry to succeed and, ultimately, to give back.

Inspired by the company’s history of philanthropy — dating back to Levi Strauss himself — Jerry and his wife Claire established the Red Tab Foundation. Other executives made contributions of support.  They agreed that a foundation started by employees, for employees, was not only a logical extension of the values inherent to Levi Strauss & Co., but also an essential contribution to the community.


Financials and Governance 

The Red Tab Foundation is committed to upholding the highest standards of financial transparency.


Board of Directors




Dan Wenzel
Chief Financial Officer
LS&Co. VP, Global Tax and Risk Management

Peter E. Haas, Jr
Member of LS&Co. Board of Directors,
former Director of Quality Assuranc

Jim Chriss
Vice President
Retired LS&Co. Executive




Kathy Farmer
Board Advisor
LS&Co. Senior Director of Benefits

David Jedrzejek
Legal Advisor
LS&Co. Associate General Counsel

Kim Almeida
Board Advisor
Program Manager, Levi Strauss Foundation

Richard Gomes
Board Advisor
LS&Co. Dir. of Retail Comms and Training


Board Members


Pete Thigpen
Retired LS&Co. Executive

Carrie Ask
EVP & President, Global Retail

Jim Ansel
Retired LS&Co. Executive

Susan Brennan
Former LS&Co. Senior Vice President, Strategic Initiatives

Molly Buckley
Retired LS&Co. Executive

Tom Fanoe
Retired LS&Co. Executive

Daniel Haas
Cinematographer, documentary filmmaker and
film studies educator

Jeff Harlowe
Retired LS&Co. Executive

Kelly McGinnis
SVP Corporate Affairs, LS&Co.

Jen Sey
LS&Co. Chief Marketing Officer, Levi's

Elizabeth Wood


Staff Members

Melissa Reyes
Program Coordinator

John Booker

Fundraising and Marketing Manager

Jenny Calvert Rodriguez
Global Grants Manager

Fiona Tam
Senior Financial Analyst


Our Colleague Pamela

Location: South Africa

Pamela’s home caught fire and burned to the ground. Tragically, her husband perished in the fire. RTF provided funds for food, clothing and shelter to help Pamela and her two young sons rebuild their lives.

Pamela Joni.jpg